The Regina Music Festival has been a cornerstone of Saskatchewan's musical community for more than a century, supporting emerging artists and cultivating talent across multiple disciplines. When they were ready to evolve their visual identity and digital presence, I was brought in to build a brand and website that matched the depth and legacy of their work.

This project began in 2023 and extended beyond logo development into a complete visual foundation: brand identity, social media assets, print collateral, and a full website build. The goal was clarity, longevity, and a visual language that could grow with the organization and the musicians it serves.

The result is a modern yet timeless identity that honours the Festival's history while opening space for future generations of performers. Strong, versatile, and built for long-term recognition, the brand reflects the organization’s belief in growth through dedication, practice, and arts education.

Arts organizations are built on legacy, community, and continuity. It is a privilege to support that kind of work and contribute to a brand rooted in culture and creativity.