My collaboration with Sharleen Froats spans over 15 years, from her local fitness facilities to her emergence as a visionary business strategist and founder of The Awakened Entrepreneur. Her work combines Human Design, Gene Keys, Numerology, and Kabbalah into an energetic framework that helps entrepreneurs align their businesses with soulful purpose.

In 2023, we created the visual foundation for The Awakened Entrepreneur. Sharleen experienced my Sacred Sigil System™, where her Numerology, Astrology, Human Design, and Gene Keys informed a series of brand marks woven from geometry, colors, and intention. The resulting identity expressed her energy through shapes like the triangle, spiral, and infinity, grounded in turquoise, blue, and green hues that reflect her clarity, compassion, and intuitive leadership.

Two logos (sigils) emerged, and each was engineered for resonance, balancing hierarchy, harmony, and structure. Three complementary typefaces (uppercase serif, script, and sans-serif) completed the system, embodying both strength and flow.

In 2024, Sharleen expanded her offerings with SOULular Biology™, a suite of programs aligned with her original brand system. We developed a cohesive wordmark collection that honored her existing colors, typography, and spiritual architecture.

Our work together has continued to evolve across various touchpoints, including logos, funnels, Canva templates, and websites. Sharleen’s brand doesn’t just represent her business; it reflects the consciousness and transformation behind it.