Commissioned by the Communications Director of Mosaic Potash, I served as the founding graphic designer and full visual identity producer for the Concert of Hope, an annual breast cancer fundraising event held in Moose Jaw, Saskatchewan.

From the ground up, I developed the complete visual brand, including the signature script logotype, which was consistently applied across every touchpoint of the event for two years. The scope of work spanned environmental, print, and promotional design across a significant range of deliverables: outdoor wayfinding pennant flags, floor-to-ceiling stage backdrop, interior lobby banners, step and repeat banner, window display posters, sponsor recognition banner, credential passes and lanyards, raffle tickets, VIP meet and greet invitations, print advertising, and a multi-page event program insert.

Each piece required the brand to function at a different scale and in a different context, from street-level wayfinding to large-format stage presence to intimate print collateral, while maintaining visual cohesion throughout. Production coordination, vendor management and procurement were managed as part of the full design workflow.